marketing midterm

MIDTERM ASSESSMENT
Task 1.3: Exam on Research Design	Description: Present a qualitative research design for a startup in one or more of the following formats (choose at least one): Poster, Short Explainer Video, Interactive Diagram.

QUESTIONS/INSTRUCTIONS

Assuming that you are working for a start-up which is evaluating a new product concept.

· Provide at least three examples of how a start-up operating on a limited budget might structure its research efforts to maximize impact while minimizing cost.

· Include specific tactics, such as using digital tools for data collection, leveraging existing secondary data, or partnering with industry forums for feedback.

· Design a Qualitative Research Study

Develop a qualitative research design that includes:

1. Objective and research questions

2. Target respondents (who you will involve in the research)

3. Proposed method (e.g., focus groups, in-depth interviews, online communities)

4. Data collection instruments (discussion guides, interview questions)

5. Analysis approach (coding and identifying themes)

6. Expected outcomes and how they will inform decision-making.

Deliverables

You are required to present your findings in one or more of the following formats (choose at least one):

· Poster (Infographic) – Using tools such as Piktochart, Canva, Adobe Express (formerly Spark)

· Short Explainer Video – Using tools such as Powtoon, Prezi, Thinglink

· Interactive Diagram – Using tools such as Miro, Lucidchart

Ensure that you provide a link or upload your final product where it can be accessed by the evaluator.

EXAM QUESTIONS

Submission Guidelines

1. Written Summary (2–3 pages, single-spaced) o Provide a concise written summary or script that outlines your main arguments and findings.

· Include references to relevant marketing research theory and practical business examples.

2. Visual Deliverable o Depending on your chosen format (poster, video, interactive diagram, etc.), provide a link or PDF/JPEG (for poster/infographic) by the submission date.

3. References o Include proper citations for any external sources used (Harvard format).

Final Submission

· Written summary (2–3 pages) o URL to the visual deliverable (poster/video/infographic) o References/Works cited.

FORMAT

Your submission must meet the following formatting requirements:

· Number of files for submission: 1

· Required file format for main submission: PDF Other details:

· Font: Arial

· Font size: 12

· Spacing: 1.5

· Number of words: 1000

All refencing and citations require Harvard referencing style. Students must avoid plagiarism and use the Harvard Referencing Guide and Turnitin to ensure that their sources are correctly cited. Plagiarism includes the use of artificial intelligence tools, such as ChatGPT and Grammarly, when output is copied and pasted from these sites. Please refer to the Academic Policies and Procedures Manual and the Student Good Practice Manual in AI Literacy available on the Student Services page for further details.