Marketing - MId

 Two pages answer double spaced !!

Read the brief HBR case study, Target the Right Market. You can find the case study at this website...it is very short:

https://hbr.org/2012/07/target-the-right-market (Links to an external site.)

Read the case study carefully and answer this question:

QUESTION: Should SparkPlace target small Sams or medium Marys?

DO NOT give me your opinion but use the information from the case study to persuade me that your recommendation is right.