Marketing Management Week 2
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- All of you will need to use external research to write your marketing plan. All academic writing is based on references or sources, and there is a difference in the credibility of references or sources that you will find. You are required to use a minimum of three peer-reviewed, academic sources (quality) to support your work, but other credible sources should also be used.
- In your own words, what is a peer-reviewed, academic (quality) source, why is this necessary and how is it different than other sources?
- What sources do you think are appropriate for developing a marketing plan? Provide your rationale.
- You should all be familiar with the academic integrity policy. If you are not familiar with this, please read the policy in the Course Info section. How can you avoid plagiarism in your writing, especially for your marketing assignments?
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