Marketing Management questions

1. Fill out the blanks.

What is one good word or phrase to represent each of 4Ps;

Product >>>>> ( )

Place >>>>> ( )

Promotion >>>>> ( )

Price >>>>> ( )

2. According to Prof. Philip Kotler, marketers should make the five major

decisions (known as 5Ms) in developing advertising program.

What are they? Briefly summarize the 5Ms. 

3. Describe Market-Oriented Pricing Methods.