Marketing Management plan

Requirements:  

You have to write a marketing plan.The plan can be a new product(product name selected below) for a new company (hypothetical) or a new product for an existing company.

Paper should be about 4-5 pages with at least 3-4 supporting references.  Format in the APA style and be mindful of citations and references, no plagiarism please.

(Product Name: BeneBoost and subsidiary products or flavors, ingredients)

Task:

1. Introduction of the Product /Service.

• Ø Write an introduction to your company. 
• Ø  Describe your company, its location, and the product it makes or the service it provides
• Ø  Introduce the contents of your marketing plan. 

2. Positioning Statement and Branding Strategy.

• Ø Prepare a positioning statement. 
• Ø Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. 
• Ø Develop a branding strategy for your product
• Ø brand name, slogan, logo (optional) and brand extension.