Marketing Management and Strategy

Assignment brief is as per guidelines. Please follow the format as per the PDF document (ignore the last page). Report is based on In N Our Burger, bringing from the states to Singapore as a new product. 

For task 1.2, Please don't do product modification, but change of target market/ and positioning strategy. Target market was previously University and Young adults.

For task 2 and 3, i will forward you the phone recordings via email so you can complete the tasks. 

3000 words assignment, please include sufficient referencing via APA format.