Marketing Management Act 5

1. Compare and contrast the geographic pricing strategies companies use for customers located in different parts of the country or world. Which strategy is best?

2. ExerWise, a new company marketing a high-end Ab Toner Exercise machine, is considering direct marketing versus selling through Strongs, a national sporting goods retailer. As the buyer for Strongs, explain the functions your retail chain can offer to ExerWise.

3. Choose three retailers that you by from often. Classify these retailers in terms of the characteristics presented in the chapter. Next, use table 13.1 to categorize each retailer.