Marketing Management

For this week’s assignment, you’ll take the product or service concept you’ve been discussing with your instructor and put together a full-fledged proposal for executive approval. In clear, concise business writing, cover the following topics:

• Brief summary of the opportunity
• Define your product strategy
• Goal you’re hoping to meet with this opportunity
• Target Audience
• Geographic Target
• Timing for introduction 
• Why is this opportunity a good choice for your organization?
• What challenges do you see with this new product/service launch?

The final product will be no more than 2 pages, in 12-point Arial font, covering all the information above. Remember, your audience for this is a business executive. Write as though you are proposing this idea to your CEO.