Marketing Management

1. students will develop a marketing plan for a small business (either real or fictional). Each student will submit a brief introduction (1-2 pages) for their chosen business for instructor approval.  

2.  The final marketing plan is worth 180 points and should include the following sections:

1. Executive Summary

2. Target Customers

3. Unique Selling Proposition

4. Pricing and Positioning Strategy

5. Distribution Strategy

6. Promotions Strategy

7. Contingency Plans

The expected length for this assignment is 9-11 pages. APA methodology applies to this assignment.