Marketing Management

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marketing

1)  Select a problem that a firm might have introducing a new product or service and discuss how the firm could overcome that problem (500 words)

2)  Individually, students will prepare a 3-5 page essay on the relationships and inter-dependencies between marketing and other functional areas (choose at least 3-4 functional areas). 

Note: Functional Areas of Business Include:

Human Resources

Accounting

Finance

Sales

Production / Operations

Administrative Support
INSTRUCTIONS

must use research from at least 3-5 academically reviewed journal articles (only). All journal articles must be in the range of 2009 to present.
APA formatting must be used throughout


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    phyllis young
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