Marketing Management

 

Select a current or previous employer and include the following:

• A brief overview of the business structure, culture, and other relevant issues, as needed, to help others understand the organization
• An explanation of how the product or service is positioned in relation to its competition, how it is differentiated, and how the customers perceive it in its current marketing program
• The processes used to identify new product or service opportunities
• The stage of the product or service in the product life cycle and the stage of the business in the business life cycle
• The pricing strategy
• Channels of distribution
• The promotional mix
• An analysis of the top strategic issues crucial to the organization
• Recommendations to senior management

Finally, integrate some of the related theories that you have studied throughout this course in a 10- to 12-page academic research paper.