marketing hw

U need read the Pillsbury case and the PPt carefully and than answer the question that i upload, the PPT contains the concept of the questions. 

and for the POP and POD, you can find in this link:

https://www.marketing91.com/points-of-parity-and-points-of-difference/

For the Question 3, here is the concept of "SMART"

•Specific

–Include communication task and target

•Measurable

–Identifies a starting point

–Identifies the desired outcome

–Method for assessment

•Agreed upon

•Realistic

Time-focused