Marketing homework
superkevin 101..
- Explain how the Hierarchy of Effects model, the Means-End Theory and/or Verbal and Visual Imagery are incorporated into these campaigns to influence purchase decisions.
- With respect to "Advertising Campaign Parameters", which advertising goal(s) do you think these campaigns are trying to achieve? Explain?
- In terms of the creative brief, who do you think is the primary target audience for each campaign? Explain.
- Also in terms of the creative brief, what message theme do you feel both campaigns convey? Or, is it a combination? Explain. (Note: Message themes can be oriented toward either rational or emotional processes. Left-brain themes resonate with our logical/rationale way of thinking and Right-brain themes resonate with our emotions and feelings.)
- 4 years ago
- 20
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