marketing homework

 Based on content analysis of YELP reviews, construct a codebook and answer the following questions: 

 1,What are the primary sources of positive and negative sentiment and primary ‘themes’ observed for Green Zebra, Amazon Go, Whole Foods, and 7-Eleven? 

2 Summarize and define themes in a research codebook.

What are the primary themes in the customer reviews?

What is the biggest source of positive or negative sentiment by firm?

3 Using a means-end laddering technique, identify the value-based positioning for each retailer analyzed. 

2 pages limited