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One-Page Topic Paper:  Amazon’s Disruption of the Consumer Decision-Making Process: A Marketing-Based Analysis

Instructions

Address the following in this one-page paper:

  1. Context:  Amazon is changing the way we shop and retailers are going out of business!  Amazon commands a high marketing share of all online business.
  2. Discuss the following:

                       1.    How has Amazon disrupted each stage of the Consumer Decision-Making Process as

                     described in Chapter 7 of the Pride and Ferrell text?  Discuss from the perspective of the consumer.

               2.   In what ways has Amazon capitalized on changing customer needs and desires?  How have they been a force in

                     altering  customer needs?  

               3.   Describe Amazon’s modifications to product, price, promotion and distribution strategies.

Paper format:

  1. One page minimum, - 1 ½ page maximum, single space, 1” margins top and bottom.
  2. Name and Title of Paper only.
  3. Written content
  • 8 years ago
  • 10
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