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Answer the following questions: 

●  decision process - emotion-driven purchase vs functional purchase? 

●  product produced by your company is associated with nominal, limited, and extended of consumer’s decision making? Why?

●  Under what conditions, if any, would these products be associated with a different form of consumer’s decision making? 

●  What products are generally associated with brand-loyal decision making and which with repeat-purchase decision making? Do you think that the product you are writing about can be associated with brand-loyal decision-making?

    • 5 years ago
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