Marketing Help
Answer the following questions:
● decision process - emotion-driven purchase vs functional purchase?
● product produced by your company is associated with nominal, limited, and extended of consumer’s decision making? Why?
● Under what conditions, if any, would these products be associated with a different form of consumer’s decision making?
● What products are generally associated with brand-loyal decision making and which with repeat-purchase decision making? Do you think that the product you are writing about can be associated with brand-loyal decision-making?
5 years ago
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- MARKETINGSTRATEGY.docx