Marketing Global

Week 10: Describe one of the primary barriers to entry that limits access to the global eCommerce marketplace.

• Determine whether this barrier is primarily a company or country issue, then provide a solution that will address this barrier.

Week 7: Messaging is a primary function of marketing. Furthermore, creating effective advertising content and selecting the right advertising platforms is a key objective for getting the right message to the right target audience at the right time.

• Suggest two additional challenges a global marketing team may experience when creating international advertising campaigns, coordinating media buys, hiring advertising agencies, and/or developing promotional budgets.

Week 9: When developing a global marketing plan, a primary consideration is whether to use centralized or decentralized control for decision-making authority.

• Discuss the main advantages and disadvantages associated with command and control at the local country level.