marketing essay

Assignment: respond to all 3

1. Summarize the blue bell recall issue in 1-2 paragraphs

2. Did Blue Exercise social responsibility?

3. In your opinion, as a consumer, would you continue to purchase Blue Bell given the unethical nature of the company?

Please read the following articles and answer the following questions

1. http://www.cnn.com/2015/04/20/health/blue-bell-ice-cream-recall/

2. http://www.foodsafetynews.com/2015/05/fda-inspectors-report-long-list-of-problems-at-three-blue-bell-plants/#.V8RYb02h7cs

3. https://www.texastribune.org/2015/04/24/how-blue-bell-chose-recall/

4. http://www.nytimes.com/2015/05/08/business/blue-bell-knew-about-listeria-issues-fda-says.html?_r=0