Marketing DQ's

Respond to the following in a minimum of 175 words: 

1.Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later.

2.  Here is a recent news. Is it ethical? Legal?  

https://www.forbes.com/sites/isabeltogoh/2020/07/08/google-and-amazon-are-inadvertently-funding-covid-conspiracy-sites-to-the-tune-of-25-million/?utm_source=newsletter&utm_medium=email&utm_campaign=dailydozen&cdlcid=5e6bf452fc818275ea4a40b1#24fab3587d96

3. Please, connect to the link. Let me know you comments. Do you agree with the author? 

https://www.businessinsider.com/best-and-worst-super-bowl-commercials-of-2020-2