marketing Discussion questions ch12 & 13

CHAPTER 12 DISCUSSION QUESTIONS 

1.Over 25 years ago, Tim and Nina Zagat began publishing leisure guides containing reviews of restaurants. Today, the renowned Zagat guides still contain reviews of restaurants, but they also rate hotels, entertainment, nightlife, movies, shopping, and even music. Go to http://www.zagat.com. In your opinion, are Zagat survey guides goods or services? Explain your reasoning. You should place your response as a WORD document in the Assignment Dropbox titled CHAPTER12_Q1 


2. Choose a service with which you do a lot of business. Write a memo to the manager explaining the importance of internal marketing and outlining what factors internal marketing includes. You should place your response as a WORD document in the Assignment Dropbox titled CHAPTER12_Q2





CHAPTER 13 DISCUSSION QUESTIONS


1. Discuss the concept of supply chain integration. How does it result in better customer-related outcomes? You should place your response as a WORD document in the Assignment Dropbox titled CHAPTER13_Q1 


2 .Decide which distribution intensity level—intensive, selective, or exclusive—is used for the following products, and why: Piaget watches, Land Rover sport utility vehicles, M & M’s, special edition Barbie dolls, Crest toothpaste. Explain your choice You should place your response as a WORD document in the Assignment Dropbox titled CHAPTER13_Q2