Marketing Discussion Questions

Write 5-6 sentences for the following discussion questions. 

1. Discuss how lifestyle influences consumers’ buying behavior and how marketers measure lifestyle. Are there differences amongst the generations? If so, explain how.

2. Describe the cost-plus pricing method and discuss why marketers use it even if it is not the best method for setting prices.

3. Discuss the major advertising objectives and describe an advertisement that is attempting to achieve each objective. 

4. What is social selling and how is it impacting the sales function in organizations?

5. Review the FTC’s guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC’s requirements regarding ads and endorsements make Twitter less effective as an advertising medium?

6. Discuss a recent change in the technological environment that impacts marketing. How has it affected buyer behavior and how has it changed marketing?