Marketing Discussion Questions
rqp1- List some of the demographic trends of interest to marketers in the US or your country and discuss whether these trends pose opportunities or threats for marketers.
2- Read Company Case 5 (Porsche) on pp. A8-A10 and answer Questions for Discussion at the end of the case.
3- Discuss the real value of marketing research and marketing information and how that value is attained.
4- Read Company Case 4 (Meredith) pp. A6-A8 and answer Questions for Discussion at the end of the case.
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