Marketing Discussion on Coca-Cola

2 or more paragraph 

 Answer the following questions based on that organization. 

1.There are various factors influencing consumer behavior (see your textbook discussing characteristics affecting consumer’s behavior – cultural, social, personal, psychological…).  Select two factors/characteristics and discuss how the target consumer’s behavior can be influenced by the same. Provide examples. 

2. Of the four types, what type of buying decision behavior would the target consumer that you described above, represent? Analyze.