Marketing Discussion
Advertisers use market segmentation when promoting products to consumers. Select a major consumer segmentation (dimension) variable. Find an example of a print ad that appears to be based on that variable. Post the ad, identify the target market and explain why you think the advertiser is using the segmentation variable(s) you identified for that ad. No copycats. Posts should be at least 70 words.
You will have to attach the ad to this assignment for it to be posted.
5 years ago
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