Marketing communication and Brand Strategy

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word.

This document should address 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below).

The selected company is the Week One researched Company; the product/service were selected in Week Two (Tesla).

The five elements you select should only come from the options provided below.

• Situational Analysis:
  1. Vision, Mission, Strategic objectives, Values
  2. Strengths/Weaknesses
  3. Competitor's Strengths/Weaknesses
  4. Market Segments
• Product, Place/Distribution, Promotion, and Price Strategies:
  1. Creating a Brand Image
  2. Maintaining Brand Image
  3. Branding Concerns
  4. Promotion/Integrated Marketing Communication
  5. Advertising Strategy/Objectives
  6. Push and Pull
  7. Media Strategy
  8. Advertising Execution
  9. Public Relations/Strategies

PLUS: >>> You must include a measurement of customer loyalty and retention in your strategy document.

Please, make sure that your paper contains 6 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above.

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.