Marketing Campaign analysis

Select a recent (not more than 24 months) marketing campaign by a financial institution in Asia region

Using the theories taught in class and case illustration by the lecturer.

Discuss and analyze the following:

• Explain the marketing campaign elements of the selected financial institution
• Analysis the campaign and align with the marketing and PR strategic plan:
• What would you suggest to improve / enhance the marketing campaign?

Word Maximum: 1,500 words