Marketing Budget

1. Complete the Marketing Vehicles Table, see attached. Identifying the marketing vehicles you will use to reach your customers.
   • Be sure to include the cost of each marketing vehicle.
   • Add any additional notes under the table.
   • Delete the italicized examples.           
2. Copy and paste the Marketing Vehicles Table into the discussion area.
3. Complete the Setup worksheet in the Business Plan Financials Excel Template according to the instructions in the guidelines.
   • Snack Food Company Guidelines [DOCX]. See attached 
4. Input the marketing vehicles’ costs into the appropriate areas of the Marketing Budget worksheet in the Business Plan Financials Excel Template.

Notes

• Textbook Chapter 10, “Marketing Plan & Sales Strategy,” pages 163–194, provides additional detail about this topic.