Marketing Assignment 4
Please use the info below and attached to complete the short powerpoint slides. Use figures in original presentation (attached).
A maximum of 6 slides.
With company stakeholder interview comments, as appropriate. Describing the team Project services company marketing strategy in the required format with Marketing Objective, Target Buyer, Positioning, Support Points, and Brand Character - all on one slide. The completed strategy statement should discuss a) employee knowledge of the strategy; b) how the strategy is executed; c) how successful the strategy is for service implementation.
- Vision, Mission, and Marketing Strategy Positioning, Support Points, Target Buyer, Brand Character (Ch. 3 and Week 1 Content), all on one slide please.
- Percent Employee knowledge of Vision, Mission, Marketing Strategy? Why?
- Implementation: How is the strategy executed - how do they make money with their business model (all tangible, intangible products)?
- What profit contribution (EBIT %) does services represent vs. percent of sales?
- How profitable (EBIT%) are they vs. industry average (all product sales)?
Please use attached ppt to get revenue to be used.
8 years ago
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