MARKETING ASSIGNMENT

Address the following prompts in a 4-5 page, double-spaced essay. Part I: Find an independent film made before 2000. Analyze how the film was marketed and released and why (i.e. commercials versus print ads; radio spots versus bus stop ads, etc.). Consider the film's budget and its box office gross numbers. Part II: Find a similar independent film released within the last year. Analyze the film's marketing and distribution strategy in comparison to that of the film made prior to 2000.