Marketing and ethics

1. Choose any product or service.

• Analyze both its distribution and pricing strategies.
• How do those strategies relate to the product or service's market positioning?

2. Read  It’s All on Sale: Marketing Ethics and the Perpetually Fooled  (Wible, 2011).

• then, describe and discuss one of the specific pricing strategies mentioned in the Wible (2011) article; and
• decide and discuss whether that strategy is ethical or not.  Refer to the ethical decision model from the W2 readings (Josephson's Core Values Model) in your discussion.

https://www-jstor-org.ezproxy.umuc.edu/stable/41476164