Marketing and Distribution Channel Letter

This assignment challenges the student to think creatively.

The deliverable is a single-page letter addressed to a hypothetical website development company.

Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.

Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:

1. A brief description of the product
2. A description of the market and distribution channels
3. A description of the marketing activities

APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.