Marketing and branding

1. Pick any well known brand.

• Discuss the associations that the marketer has created with that brand.
• What are the points of parity and the points of difference of the brand?
• How has the marketer positioned that brand?

2. Cite an example of a brand extension.

• Did that brand extension succeed or fail?  
• How would you attribute the success or failure of the extension as related to the brand itself?