Marketing Analytics paper

Provide an in depth managerial analysis of marketing analytics ututilization to increase sales revenue and market share. 

. Some topics for consideration to be addressed as applicable: 

• Marketing data
o How is marketing data generated
o How is marketing prepared for analysis 

• Sales trends
  o Methodologies
  o Examples
   
• Demand curves
  o Methodologies
  o Examples
   
• Pricing Models
  o Methodologies
  o Examples
   
• Customer Segmentations
  o Methodologies 
•  o Examples
  RESEARCH METHODOLOGIES:
   
  1. Academic databases
      
  2. Company websites
      
  3. Internet search
      
  4. Google Scholar
      
  5. Employee interviews
      
  6. LENGTH:
     13 double spaced pages for the body of the report. You should also have a cover page and a reference list, (these two pages do not count toward the thirteen).
     FORMAT OF REPORT:
     APA style, with in text citations and a fully documented reference page. Double spaced, one inch margins, 12-point font.