marketing analysis of business strategy

Instructions

My #compstrat cadres - Decent case analysis of a business, brand & product strategy that only @ end lands its hook: who it's for and what they want is all that matters.

#Hw ask: what's your marketing strategy for a brand like this with a "who" like theirs? https://marker.medium.com/if-everyone-hates-spirit-airlines-how-is-it-making-so-much-money-8c7d13472352 Looking for something topline, but strategic. Mindful that bad brand noise comes from places like late nite TV, loud mouths on social, what's a smart couple of steps you could take to turn the tables on this enduringly shitty brand noise. Think brand, think product, think value proposition  - think customer.