Marketing a Product

Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours.  Write a 5 page paper discussing how you would market the product. 

Team- please note you are not to go through every single heading that is mentioned in a marketing plan, as you would never be able to achieve this in 5 pages! This is a 5 pages paper going over a the basics of what you would do to market this item!