MARKETING, A HEALTHCARE PERSPECTIVE

Topic: Marketing Mix: Promotion and Sales, Plan Evaluation, and Control

Common Assessment

Research Project: Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following in a 3-5 pages:

• Explain the target market and the objective of the marketing campaign.
• Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
• Evaluate the plan’s effectiveness.
• Recommend 2 additional marketing actions that would supplement the company’s existing campaign.

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.