MARKETING, A HEALTHCARE PERSPECTIVE

Topic: Basic Elements of Marketing

3-5 Pages

Research a local health care organization of your choice, and complete the following tasks:

• Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.
  • Information can be gathered from the Web site or articles about similar organizations from the readings. For example, extended hours of operation could be a strength (internal).
• Choose 1 strength or opportunity, and create a marketing strategy that would promote a competitive advantage      for this organization within the community being targeted.
• Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.
• Are you the market leader, a challenger, a follower, or are you creating a market niche?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.