Marketing 500

Question one

• Pick a company that you admire (and will be familiar to your colleagues) and provide either one strength or one weakness about this company. Explain this and provide your rationale for this statement. 

Question two

• Using this same company, provide either one external opportunity or one external threat that surrounds this company. Explain this and provide your rationale for this statement. 

Question three

• Why is this SWOT analysis necessary in a marketing plan?  Provide your rationale for this statement. Search the Internet for an article that supports your position and post the link in your thread for everyone to read.