Marketing 470 International Marketing Term Project （In-N-Out Burger）

International Marketing Term Project （ In-N-Out Burger ）

You can choose a consumer or an industrial product which can be a good or a service. You can take the point of view of either a domestic business making an entry into a foreign market, or a foreign business making an entry into a foreign market.

Suggested Report Format

Report Structure 

a) Title Page (with individual name/names of all group members)

b) Table of Contents

c) Introduce your product or service 

d) Situation analysis (SWOT) - 1 page

e) Developing competitive advantage of the company(maximum: 2 pages)

f) New product/service’s target market (maximum: 4 pages) 

- Segmentation

- The specific foreign environment: seven forces. 

g) Marketing Mix (Price, Place, Product and Promotion) of your product/service (maximum: 2 pages)

h) Appendices (include research sources, secondary data information/articles, or any other relevant supporting materials

Format: Typewritten, double-spaced, 12-point font, Times New Roman/Arial, and 1 inch margins everywhere with MS-Word. The length of the paper should NOT exceed 15 pages, including optional cover page, contents, figures, tables, pictures and references