Marketing 440

Content is king, but first, you need to catch the reader’s eye…

Part 1. Watch this short video from Hubspot on writing great blog titles: https://www.youtube.com/watch?v=-wKKscUWCn0

Part 2. Summarize the key lessons from the video in Part 1. Describe what they are AND why they are important.

Part 3. Next, pick a marketing-related blog topic that you would like to write about and describe it in two sentences. (You don't actually have to write the blog.) Draft a blog title for the topic. Dissect your title, and explain why it would be successful, according to the key points made in the video.

Your paper should meet the following requirements:

• Be at least two to three pages in length, not including title and reference pages
• Be formatted according to the CSU-Global Guide to Writing and APA
• Include at least three outside sources. The CSU-Global Library is a good place to find these sources.