MARKETING 436

The goal of this exercise is to familiarize you with tools that marketers frequently use to research international markets. To that end, I request that you use the Euromonitor’s Passport database that is available through the Pfau library. You can access it at the following location: http://www.portal.euromonitor.com.libproxy.lib.csusb.edu/portal/magazine/homemain

 

I will demonstrate how to access and use Euromonitor Passport on a posted MP4 recording

This assignment is due at 11:59pm on 7/16/2018.

 

ASSIGNMENT

 

PLEASE PICK A PRODUCT OR PRODUCT CATEGORY ON EUROMONITOR PASSPORT AND WRITE A 400 WORD REPORT ON CONSUMER TRENDS FOR THAT PRODUCT OR PRODUCT CATEGORY USING DATA FROM FIVE COUNTRIES. (The countries should be from different regions and have different levels of economic development)

 

THE REPORT SHOULD INDICATE:

What the overriding trends are for the product;

In what type of country is the product doing well or poorly and presumably why.

 

 

 

 

I encourage you to use Euromonitor’s written assessments and reports to learn more about the trends influencing the product that you have selected.

 

By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution's policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.