marketing 300 - using LinkedIn social media

 Below are the three questions that need to be answered, and also, I have attached the seven guidelines for creating effective social media content.  This will need to be a minimum of 250 words that include citation using APA style.

• What type of social media platform is LinkedIn, and how is it different from other social media platforms?
• What are the advantages and disadvantages for marketers using LinkedIn?
• When delivering content on social media, discuss the seven guidelines for creating effective social media content and provide examples.