Marketing

The goal of this exercise is to make students aware of pricing strategies used by the airline industry.

• Collect price quotes for airline tickets to a city with departure dates that are less than 7, 14, and over 21 days from the present date. How do the prices differ?
• Include a Saturday night stay and no Saturday night stay. How do the prices vary now?
• Check the same flight schedule comparing coach, business, and first class fares.
• What kind of pricing strategy is being used?