Marketing

 Segmentation Methods

Within the laundry detergent category, you are to find one example that represents Demographic, one that represents Psychographic, and one that represents Benefit segmentation. You must use specific brands for your answers. You must also post a picture of the product and then describe the reason it is an example of that segmentation base. Then view the answers submitted by two classmates and suggest changes to those products that would target them to different segments.