Marketing

You task as a marketer of a candy company, you have just developed a new chocolate. The chocolate is different in that it contains a large (really extreme) amount of caffeine. You must determine the following: 

1. The most appropriate target market (s)

2. Develop a brand name for the product

3. Develop the packaging, including colors and design that would be used  

4. Determine the price 

5. Determine the distribution/outlets