Marketing

  The 4 P’s of your favorite soft drink  

Go to the supermarket and take a look at one of your favorite soft drinks. (Optional: Take a picture of the drink and upload it)

Describe the product in detail (what the product is), placement (how and where is the product placed in the store), and what do you notice? How is it priced compared to similar products? What improvements would you make to the brand if you were the marketing manager responsible for the 4 P’s?