Marketing

 USING THE 4 P's TO DESIGN A WATCH

The assignment is to use the 4 P's and design a watch.

Pick a target market the watch would appeal to, then re-position the watch by changing it so it would appeal to a second market. Describe your decision-making for each element of the mix to reach the first target market, and then do it again to create a completely new offering for the second target market.

Use the headings product, price, placement, and promotion for each watch. For example, you should describe:

• Product—materials, branding, features, etc.
• Pricing—price point and strategies
• Place—where and how it would be sold
• Promotion—what you would do to communicate value to your customers

4 Pages minimum + References