Marketing 2

What Does a CMO Do?

In the past, the Chief Marketing Officer (CMO) was responsible for managing marketing strategy and advertising across an organization. Today, the role has become more complex, encompassing the digital marketplace, branding, as well as public relations and new business generation.

Do some research on the CMO role and read about a few of the top CMOs in Fortune 500 companies. Then report on your research by responding to the prompts below:

· Describe in your own words the key duties and responsibilities of a CMO in today’s job market

· Select one successful CMO from a Fortune 500 company and explain what you found impressive about that person’s approach to the CMO role