marketing

1. Review the “Marketing Excellence: Amazon.com” case study on p. 523 of your textbook. Discuss why Amazon has succeeded when so many other companies have failed. Reflect on what you think is next for Amazon.

2. Project management is essential for operations in various industries such as information technology, hospitality, engineering, and others. Discuss a project you were involved in that was not successful. Explain why the project failed and what you think needed to be done to make it successful. This can be a project from work or a personal project. 

200 words for each question.