Marketing

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COURSE MATERIALS:

Please read the following sections contained in the online textbook Boundless Business:

Marketing and the Customer Relationship

 https://courses.lumenlearning.com/boundless-business/chapter/customer-relationships/ 

Marketing Communications

 https://courses.lumenlearning.com/boundless-business/chapter/marketing-strategies/ 

ASSIGNMENT:

  1. Describe in detail the importance and role of marketing in an organization.
  2. What is the marketing mix?  What are the four elements of the marketing mix?

Requirements:

Minimum Page Length – 1 full-page (excluding title/header and reference list); 12-point Times New Roman; double spaced; and page numbering.

    • 6 years ago
    • 10
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